How Link Shortening Helps in Online Business and Digital Marketing?

Tocka
Tocka Published on July 16, 2022

Hello Friends, 

So what is URL Shortening?

Probably, you already know what URL Shortening is. Simply when you have a long and messy URL or link and you want to make it small and clear, you use a URL shortening service.

Here, you have one of the best URL shortening services T-URLL and let’s say you want to shorten a URL. All you have to do is to get whatever a URL you want, let’s assume we will use this long URL from Amazon

https://www.amazon.com/b/?_encoding=UTF8&node=16225015011&pf_rd_r=QAE0MCBWTFY7ASCDPJCC&pf_rd_p=babef740-5109-4f42-9432-791e50a12de8&pd_rd_r=bf9811f0-56f1-444f-950b-03cab51446ef&pd_rd_w=q6Zyz&pd_rd_wg=6HAoe&ref_=pd_gw_unk

Paste it in the long URL section then once you click on the shorten button, you get this simple and tiny URL https://t-urll.com/vNyiY 

So simply the first benefit of shortening a URL is creating small and clear links because everyone in this world loves small and clear things. Creating a small and clear link is better than sharing this big URL.

Also what’s nice about URL shortening services, especially T-URLL, is that it also generates QR codes that can be embedded easily in images or videos. 

The second benefit is that URL shortening services allow you to track your links. You can know how many people clicked on your links, you can know where your links are coming from, from which devices, from which countries, from which referrals, from which operating systems and so on. It’s really awesome because it will help you understand your audience and know how to target your business.

Also what’s nice about shortening services especially this service is that you can go and select a targeting pixel, if you know pixels. It is like in Facebook, you create a pixel that will monitor your visitors so anyone visiting this link Facebook will know that he is interested in this type of links so you can create an audience according to this interests which is really awesome so it helps you in tracking your links which is very important in online business and marketing.

The third benefit is when you post on social media like on Facebook, if you want to create a post and paste this big link, you can see that it will take a lot of space inside your post, while if you use a shortened link, it will be very nice inside your paragraph. So this is the third benefit when you want to post on social media, this will help you give some good shape to your posts.

Benefit number four is that it can reduce SMS costs if you are using SMS marketing you will know some companies may charge on the SMS size. So when you shorten the URL this may reduce the cost of your SMS campaign.

Also what’s nice about shortening URLs is that you can give them custom aliases which means you can make your links more descriptive. As the example is an amazon link, we can use a custom alias to make a link like this https://t-urll.com/amazon-link .The user then can understand this link, understand the content of this link and it will be SEO friendly even though it’s very small and simple.

The last benefit that I want to mention in this article is about centralized management. Now all your links will be managed from one place, you can monitor everything, create all your links from one dashboard, so you can sell all your links, you can monitor them, you can edit them, you can do whatever you want only in one place and this is really very important.

So that’s it, these are the six benefits that URL shortening can provide you when you work in marketing and online business.

 

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